- Published in Technologies
Among the countries that have publicized their team uniforms—the Canadian Olympic kit has beat out the competition as the most stylish at this year’s games.
Here are the countries with the best uniforms at Rio’s 2016 Olympic games.
Designed by the brothers behind Canadian label Dsquared2, Canada’s Olympic kit wins because it’s athletic and current, while still polished enough to offer some formality at the games’ ceremonies. Many of the ceremony outfits from other countries go a more formal route with stuffy jackets recalling 1980s prep. But they look years behind where fashion is today, and often feel more suited to country-club loungers than the world’s greatest athletes. Others may stick to more casual attire. Canada’s look embraces athleisure’s very relevant mix of activewear and everyday clothing, but still cleverly works in details that elevates it above gym clothes.
Tops, for instance, look like sweatshirts but have buttoned shirt cuffs. The blazers, though a bit overdesigned with their fishtail hems and ticket pocket, are made of sporty nylon.
Great Britain: SILVER
Stella McCartney and Adidas came together to create a graphic-heavy kit for Great Britain that plays on heraldry, creating a new coat of arms. Some strongly dislike McCartney’s designs, but as in the past, when the ceremonial uniforms have also skewed more casual and athletic, they’re bold, distinctive, and thoughtful. The crest offered a sense of symbolism—the image combines the symbols of the UK’s four home nations—that went beyond the typical block coloring of most kits.
The uniforms were also 10% lighter than the 2012 team kit, and use Adidas’ Climachill fabric, which should help to keep athletes cool in the Rio heat.
H&M, Sweden’s fast-fashion giant, made its home country’s uniforms for the 2014 Sochi Olympics and is doing so again this year. There’s nothing too fancy or clever going on. The uniforms do a nice job of using Sweden’s signature blue and yellow in energetic designs that smartly use different shades for accenting. The windbreakers, for instance, opt for a pale yellow, while elsewhere the yellow used has a more golden hue. It makes for a consistent collection that’s still full of variation. Even the color swirls on the tights are appealing, and you can easily imagine the clothes selling at one of H&M’s stores. It’s a big step up from the 2012 uniforms, which many thought were some of the worst of those games.
- Published in Sport